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Customers Rule; Especially in Tough Times

While nobody embraces the thought of increased customer complaints, smart retailers understand that the lessons to survival are often hidden in those complaints.

Calculate CRM Total Cost Of Ownership

Although it may look and sound complicated, calculating the Total Cost of Ownership (TCO)for on demand CRM is as simple as elementary subtraction.

Case Study: Building A Direct Response Business

How DR and call center operations become thoroughly dependent on one another, and on technology that supports them.

Take Your Call Center Back To Basics

"Running a call center isn’t rocket science – the key is understanding and paying attention to the business you’re in."